Pay Per Click Search Engine Reviews :: Increase your ROI!

In this article I show you why most guaranteed top ranking packages offered by search engine optimization companies aren’t really what they’re made out to be.

There are literally hundreds of search engine optimization companies online. They’re all trying to everyone else with special offers and guarantees. My favorite gimmick has to be the guaranteed top rankings offer.

Have you seen search engine optimization companies

guarantee top rankings in the following top search

engines?

All The Web/FAST, AOL, AltaVista, Direct Hit,

Excite, Google, HotBot, LookSmart, Lycos, MSN, Netscape,

Open Directory Project, and Yahoo!

So, what’s the catch? Aha! You know there must be one,

right?

Well, let me explain.

• Direct Hit is no longer a search engine on its own
  
  right. It’s now part of Teoma. So, it’s impossible to
  
  guarantee top rankings in Direct Hit.

• HotBot (US) uses Direct Hit for the top 11 rankings.
  
  HotBot (UK) uses Inktomi results. But that’s no good if you
  
  only want to target US customers.

• AllTheWeb/FAST and Lycos use the same set of search
  
  results.

• MSN’s top search results are powered by
  
  LookSmart.

• Excite is a metacrawler with pay per click engine
  
  results hidden within its search results. So, a search
  
  engine optimization company could easily get a top 10
  
  ranking simply by bidding for it in FindWhat or Overture.
  

Many of the top search engines are powered by other search

engines.

Therefore, if the search engine optimization company

achieves a top ranking in one search engine, then they would

almost certainly achieve a similar ranking in other search

engines that are powered by the same search engine.

For example, Google powers Yahoo! (web page), AOL and

Netscape.

So, if a search engine optimization company achieves a top

ten ranking in Google, then you would expect to also get a top

ten ranking in the search results it powers.

Another example is Inktomi powered search engines. Inktomi

provides search results for MSN and HotBot (#12 onwards).

So a top ranking in one Inktomi powered search engine would

almost always be duplicated across the other Inktomi powered

search engines.

Note that it isn’t always the case that a #1 ranking in one

Inktomi powered search engine means you also get #1 rankings

in all the other Inktomi powered search engines.

The search engines usually add some their own special

filter to distinguish their search results from other Inktomi

powered search engines.

Why is all of this important?

Well, before you sign up with a search engine optimization company, work out what the X number of guaranteed top rankings really means.

For example, a search engine optimization company could easily count a top ranking in Google, Yahoo! (Web pages), AOL and Netscape as four top rankings, when really it’s only one.

So, don’t be fooled into accepting four top rankings, when it’s really only one.