In this article I show you how to select the best category when submitting to a web directory, to give your site every chance of achieving top rankings for the keywords you want to target.
Selecting the right category when submitting to a web directory can mean the difference between achieving top rankings and being lost in oblivion.
Don’t think that by paying for your submission, it
guarantees top rankings. It doesn’t! The only guarantee you
will get is for a review within a certain time limit. If you
don’t select the right category, you might as well just be
throwing your money out the window.
Here’s how you should find the best category to submit to,
in order to give your site every chance of achieving top
rankings for the keywords you want to target.
Go to the web directory’s home page and enter in the exact
keyword phrase you’re targeting in the search box.
Let’s use the Yahoo! directory as an example. A search for,
“cheap Web hosting” returns this page of results:
href=”http://search.yahoo.com/bin/search?p=cheap+web+hosting”>http://search.yahoo.com/bin/search?p=cheap+web+hosting
Take a look at the category link directly underneath the #1
listing, where it says:
“More sites about: Web Site Hosting >
Directories”
The majority of the top listings are placed under this
category. This tells you that Yahoo! considers this particular
category as the most relevant for the keyword phrase we
searched for.
Click on the “Web Site Hosting > Directories” category
link. This will take you to the sub-category in the Yahoo!
directory.
On the next page, take a look at the border at the top of
the page that stretches across the screen, directly underneath
the banner. It’s in yellow. This indicates that the category
is classified as commercial. Non-commercial categories are in
blue.
You will also find the listing that you clicked on located
somewhere down the page.
There you have it. That’s how you select the best category
when submitting to a web directory. You can use a similar
technique when submitting to other web directories.
For example, to submit to the LookSmart Directory, find
the best category in MSN
Search. The reason for this is because MSN search results
include LookSmart listings and sends more traffic than
LookSmart itself.
The same is true for the Open
Directory Project index. In this instance, use the Google Directory.
| About The Author |
| Michael Wong is a successful and respected search engine optimization specialist, and author of several search engine ebooks. Mike is also the Editor of Mike’s Marketing Tools, the leading review site for the very best web marketing tools. |
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