Pay Per Click Search Engine Reviews :: Increase your ROI!

In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether.In this article I discuss ten controversial search engine

optimization techniques that should be used with caution, or

even avoided altogether.

1. Duplicate Pages

In general, search engines ignore duplicate pages. In

extreme cases, they may ban a site.

2. Invisible Text

Search engines

consider the use of text that is the same color as the

background color as spam. So stay clear of using invisible

text.

3. Keywords In Comment Tags

Hardly any, if any, of the major search engines index

comment tags, so don’t waste time adding them for optimization

purposes.

4. Keywords In Hidden Value Tags

Keywords in hidden value tags are considered spam by all of

the major search engines, so don’t waste time with this

practice.

5. Keywords In Style Tags

Very few search engines index the content of <style>

tags, so do not waste anytime on this technique.

6. Link Farms And Link Exchange

Programs

Search engines consider link farms and link exchange

programs as spam, as they have only one purpose - to

artificially inflate a site’s link popularity, by exchanging

links with other participants.

Do not confuse link farms and link exchange programs with

reciprocal linking. Reciprocal linking is the exchange of

links with individual sites, and certainly an accepted

technique for improving your site’s link popularity.

7. Links Only Pages

I recommend adding text descriptions to link pages and site

maps. Some search engines, such as
href=”http://www.altavista.com/”>AltaVista, have been

known to kick out links only pages.

8. Meta Refresh Tags

In general, meta refresh tags set for under 30 seconds are

considered as spam by search engines. As such, most search

engine optimizers use JavaScript redirects.

Having said that, I recently read an article that said the

Fast and
href=”http://www.inktomi.com/”>Inktomi search engines

recommend using meta refresh tags, instead of JavaScript

redirects.

Are you confused? I certainly am!

So to be on the safe side, I suggest sticking with

JavaScript redirects, until there is conclusive proof that

search engines accept meta refresh tags.

9. Tiny Text

Many of the major search engines consider tiny text (i.e.

font size 1) as spam. Some use of tiny text is fine. Search

engines don’t like web pages that use a lot of tiny text. The

reason is because some webmasters have used it to fool search

engines by “hiding” dozens of keywords in a web page.

10. Cloaking

Cloaking is the practice of serving search engine optimized

pages to search engine spiders, while at the same time serving

un-optimized pages to site visitors.

Cloaking is one of the most controversial strategies in

search engine optimization. Major search engines publicly

state that they consider all cloaking to be spam. However,

many professional search engine optimizers have been using

cloaking for years, with much success.

Until there is conclusive proof that search engines do

indeed ban sites that use cloaking, I suggest you take care if

you decide to use cloaking.

If you want more in-depth information on these and other

search engine optimization strategies, read my
href=”http://www.searchengineoptimizationstrategies.com/book.html”>Search

Engine Optimization Strategies ebook.

Conclusion

There are many controversial search engine optimization

techniques. There are people who despise the use of certain

techniques, such as cloaking. But the fact of the matter is

that there are no right or wrong ways to optimize a web

page.

What might be considered as spam by one search engine may

be accepted by another. What works today may be banned

tomorrow.

The art and science of marketing is about testing to see

what works and what doesn’t. I recommend taking the same

approach with search engine optimization. After all, it is

just another form of marketing.