Pay Per Click Search Engine Reviews :: Increase your ROI!

In this article I show you my top twelve tips for creating effective Google AdWords Select ads.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.1. Target The Right Audience

Target the right audience by selecting the language and

countries that you want to target. For example, I exclude all

countries where English is not understood by a large

percentage of the population.

2. Refine Your Keywords

Use square brackets “[...]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact

keyword phrase you have included within the brackets.

The ad will not show for searches that include other

keywords. In our example, this would be for searches such as

“google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is

known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio.

Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the

highest click through ratio possible.

4. Track The Return-On-Investment Of Each

Ad

Google tracks the click through ratio of each ad. But it

doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its

conversion ratio. For example, you could attach each ad with

an affiliate tracking system link. Make sure each ad produces

a return-on-investment.

5. Include Targeted Keywords In Your

Ad

Include the targeted keywords in the headline and the

description of the ad. Google will highlight searched keywords

in bold in the ad.

When people scan search results, they look for the keywords

they have entered. Searched keywords highlighted in bold

certainly help to catch the user’s attention. For this reason,

ads with searched keywords usually perform better than ones

without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For

example, make more money, stay younger looking, lose weight,

get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your

Ad

Start your headline with an attention grabbing word. For

example, “Free:, New:, Sale:, etc.” Make sure you stay within


href=”https://adwords.google.com/select/guidelines.html”>Google’s

editorial guidelines.

8. Use Words That Provoke Emotion &

Enthusiasm

Use power words or call-to-action phrases that provoke

emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited

offer, tricks, you, tips, enhance, discover, fact, learn, at

last, free shipping, etc.

Here are some examples of call-to-action phrases:* Buy

Today - Save 50%
* Download Free Trial Now
* Sale Ends

Tomorrow

Make sure the phrase specific to your business, otherwise

Google may reject the phrase.

9. Sell Your USP (Unique Selling

Proposition)

What makes your product or service better, or different,

from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was

“Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a

landing page for the ad. Include relevant and useful

information to convert the customer. Generally, a well

designed landing page will almost always convert more visitors

than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.”

Remove every word that does not absolutely need to be in the

ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product

or service at the end of the ad. This will improve your

overall conversion ratio and lower your average customer

acquisition cost.

This may reduce your click through ratio, but that’s OK.

After all, you’re not trying to target every body, only

potential customers. In most cases, freebie hunters will never

become paying customers.

Conclusion

Remember that advertising is a never-ending series of

tests. Always track your ads. Never stop testing different

keywords and ads to improve your conversion ratio and lower

your customer acquisition cost.

Advertising in
href=”https://adwords.google.com/select/”>Google’s AdWords

Select advertising system works. It may not necessarily

produce as many visitors as Overture, but the click through

cost can be lower.

Master the art of advertising in Google, and you could

outsmart the competitor who’s always outbidding you in
href=”http://www.overture.com/”>Overture. ;o)