December 29, 2002 – 1:10 pm
By Robin Nobles
Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from Terra Lycos (http://www.lycos.com), attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future.
As means of introduction, Adam is [...]
December 29, 2002 – 1:08 pm
Pay Per Click Search Engines are without question, the fastest
and most cost effective way to generate immediate traffic
to your site, regardless if you’re a newbie or a seasoned
veteran at online marketing.
Today, I am going to discuss all the attributes of using
pay-per-click advertising and give you some useful tips to
save yourself some money.
December 29, 2002 – 1:05 pm
Are High Click Bids Hurting Your Business?
Provided By: Digilaw Publishing, Inc.. www.free2incorporate.com ; www.weblawresources.com
The Internet was supposed to open up a new frontier for consumers. The beauty of the Internet was that new business models could emerge based on higher volume sales and a larger market exposure combined with lower product cost to [...]
December 29, 2002 – 12:16 am
Online Marketing: Pay-Per-Click Search Engines
By Aaron Turpen of Aaronz WebWorkz
A Pay-Per-Click search engine (also called Pay-Per-Ranking
engines) allows you to place your site at the top of their
results almost immediately. This comes at a price, though.
The idea is pretty simple. You put in a “bid” for how much
you’re willing to pay per click-through on [...]
December 29, 2002 – 12:04 am
PPC Optimizations will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way.
Are the Smaller Pay Per Clicks Worth Your Time?
Did you know that there are over 400 Pay Per Clicks today? We all know about the big boys like Overture, Google Adwords, FindWhat [...]
December 28, 2002 – 11:58 pm
If you’ve been keeping up with the search engine industry lately, you’ll know that Pay-Per-Click (PPC) is a fast growing trend. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search results. At the moment Overture.com (formerly GoTo) is the clear leader in the [...]
December 28, 2002 – 11:53 pm
A Look at Ask Jeeves and Teoma
By Robin Nobles
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves’ Web properties.
So, let’s look at this interview with Jim, and learn more about Ask [...]
December 28, 2002 – 11:48 pm
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
How pay per click [...]
December 28, 2002 – 11:44 pm
A good ad is a marvelous, magical thing. An
object of emotion as well as intellect. A work
of art.
Once you’ve done one, you know what a good ad
can do. Turn nerves taut. Make fellows mellow.
Raise eyebrows or raise hopes. Inspire or
intimidate or influence. Impart information that
motivates action.
December 28, 2002 – 11:42 pm
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time
marketing your web site. It’s the life blood of your [...]
December 28, 2002 – 11:39 pm
Year In Review
by Bob Osgoodby
The Christmas gifts that were wrapped with such care, are now just a memory - at least until the bills from the charge cards arrive - and a New Year is upon us. No, this will not be an anthology of events, but rather some impressions.
The year started off [...]
December 26, 2002 – 3:05 pm
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.
In the near future every major search engine [...]
December 23, 2002 – 7:41 pm
Sunnyvale, CA — Dec. 23, 2002 — Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, and Inktomi Corp. (Nasdaq:INKT - News) , a leading Web search provider, today announced they have signed a definitive agreement under which Yahoo! will acquire Inktomi for a purchase price of $1.65 per share in cash. The transaction [...]
December 22, 2002 – 11:28 am
Google launched a new service called ‘Froogle‘
this week.
It lets you search for information about products
that [...]
December 20, 2002 – 2:09 pm
London, 2nd December 2002. Espotting, Europe’s leading pay-per-click advertising network, now exclusively provides both web search functionality and editorially specific content to nine Dennis Interactive portals: Maxim, PCPro, AutoExpress, Computer Shopper, Mac User, PC Zone, Evo, Computer Buyer and Computer & Video Games.
The web search functionality is just one element of the deal. Espotting’s Top [...]
December 20, 2002 – 2:08 pm
London, 10th December 2002. Espotting Media, Europe’s largest pay-per-click advertising network, continues its European expansion with its launch in Scandinavia. Espotting Scandinavia covers three territories: Sweden and Denmark, which hard launch on 11th December, and Norway, which will launch in Q1 2003. Espotting is launching in Scandinavia with distribution deals with Yahoo! Europe, FAST and [...]
December 19, 2002 – 11:06 pm
We all know the importance of a powerful headline. However,
writing a great headline isn’t as easy as it sounds.
An effective headline will literally force your potential
customers to learn more. It will instantly ignite a certain
emotion and intrigue them to read on.
December 19, 2002 – 10:49 pm
Developing and implementing a strategic marketing plan is an
essential part of your success. However, unless you’re
testing and tracking your strategies, you may be losing a
great deal of time and money.
You can dramatically increase your sales simply by taking
the time to test and track your results. Not only will it
help you to determine what’s working and [...]
December 19, 2002 – 10:48 pm
Following up with your customer, once you’ve made a sale,
is an important part of providing good customer service. Not
only is it an important part of developing a good relationship
with your customer, but it will also enable you to introduce
your new products.
Although sending out a personal message to each of your
customers may not be possible, you [...]
December 19, 2002 – 10:48 pm
If free advertising ventures aren’t providing you with the
response that you had hoped for, maybe it’s time to
consider purchasing some advertising.
If you really want to build your business online, you must be
willing to invest a portion of your profits back into your
business. There are several advertising opportunities
available on the Internet that will enable you to [...]
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