Building an Opt-in List

Developing your own list of targeted potential customers is

the absolute most important marketing strategy you can use.

No matter what strategies you’re currently using, if you’re

not collecting the email addresses of your potential customers,

you’re literally guaranteeing your failure.

Opt-in lists provide you with the ability to create a targeted

list of potential customers in which you can advertise on a

continual basis. You will have a direct line of communication,

which will increase your sales considerably.

The key to creating an effective opt-in list is to provide your

subscribers with quality information. The best way to do this

is to provide them with a weekly, bi-weekly, or monthly ezine.

An ezine is a newsletter or publication that is sent to

subscribers who have chosen to receive your publication.

For further information on creating an ezine, download the

free ebook, “Ezines: A Complete Guide to publishing.”

http://www.web-source.net/free_ebooks.htm

In order to build a database of potential customers and start

collecting email addresses, you’ll first need to set up a

mailing list. This mailing list must enable your visitor’s to

submit their information and subscribe them to your list.

There are many free list services that will enable you to set

up a mailing list. However, they are not recommended.

They will not allow you to personalize your messages with

your subscriber’s names and they require your visitor to

reply to a confirmation message.

For a complete guide to setting up your own opt-in list

system, read the article, “Creating, Managing and

Building Your Opt-In Lists.

http://www.web-source.net/optin_lists.htm

If you’d rather not have to set up your own system, I highly

recommend a great new script called, OptIn Lightning. This

script is like none other you’ve ever seen. It will increase

your subscriptions up to 500%, as your subscriber won’t have

to fill out a single form. When your page loads, an alert box

will appear asking them if they’d like to subscribe to your

publication. They simply click on “OK” or “Cancel.” That’s it…

If they click on OK, they will instantly be subscribed with

absolutely no forms. For further information, visit:

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=513

Building Your Subscriber Base

There are many powerful ways to build your subscriber base.

However, for this article, we will only focus on the “best” ways.

Your Website

Place a subscription box on every page of your website. Make

sure you don’t overlook this powerful means of gaining new

subscribers. Your visitors will enter your website from many

other pages other than your main page. They may never

even visit your main page, so make sure your subscription

box is visible on every page of your website.

Incentive Subscriptions

This powerful means of obtaining subscribers entails offering

your visitors a free gift in return for their subscription. This

free gift may be a free ebook, software, or report. This

method of obtaining new subscribers will increase your

subscription rate immensely.

Download free ebooks that you may use as incentives here:

http://www.web-source.net/free_ebooks.htm

Writing Articles

Write informative articles and allow them to be freely

published. By writing articles, you can significantly increase

your subscriptions. The key to using this method effectively

is to include your subscription information within your bylines.

For further information in regard to writing articles, read the

article, “Write For Publicity.”

http://www.web-source.net/write.htm

Free Ebooks

Create a powerful free ebook and allow it to be freely

distributed. Place your subscription box on each page. Your

ebook will have the potential to be viewed by millions of

Internet users.

For further information on creating an ebook, download the

free ebook, “Ebooks: A Complete Guide to Self Publishing.”

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=500

Creating and developing an opt-in list is an absolute must.

You must take every opportunity to promote your publication

and gain new subscribers. The more subscribers you have,

the more sales you’ll make. Make sure you don’t overlook this

powerful method of making sales.

About the Author:

Shelley Lowery is the author of Ebooks: A Complete Guide to

Self Publishing. Stop by Web-Source.net and download a free

copy. It is jam-packed with valuable information and will teach

you everything you’ll need to know to create a professional ebook.

http://www.web-source.net/free_ebooks.htm

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