Designing a website specifically designed to sell your
product is an essential part of your success. Everything
within your website should have one specific purpose —
getting your visitor to take action.
Creating a professional website specifically designed to
sell will take a great deal of time and effort, as there is
much more to take into consideration than just the design.
You must look a much broader picture and plan each step
very carefully.Every part of your website must be strategically designed,
from your overall design to your sales copy; each will play
a very important role. Your visitor’s first impression will
almost instantly determine whether or not you’re going to
make a sale.
Your website should be simple in design with the
navigational links placed at the top, left or right side of the
page. It should be designed in standard HTML with no Flash
or fancy plug-ins and very few graphics. Unless your
graphics specifically pertain to your product or enhance
your site, you probably shouldn’t include them. Your site
should load very quickly and each additional graphic will add
additional load time. In addition, there should be no banners
or outside links of any kind — nothing that will distract your
visitor’s attention.
You must specifically design your website to rank high in the
Search Engines. This involves much more than just including
META tags. Your design, text, title and image alt tags all
play a very important role in determining how your website
will rank.
Title - Your “Title” should contain your most important
keyword or keyword phrase that you think potential visitors
will use when performing a search. Instead of capitalizing the
first letter, type it in lowercase, as most people type in all
lowercase letters when searching.
Description - Your description should contain your most
important keywords and describe your product in detail. You
want your potential visitors to know exactly what you’re
offering. Your description should be less than 200 characters.
Keywords - Select the most appropriate keyword and
keyword phrases, in different variations, that you feel your
potential visitors will use when performing a search. The
more targeted the better.
You can find a variety of tools to assist you in creating an
effective list of keywords here: http://www.jimtools.com/
You can also download a great little freeware program called,
GoodKeywords http://www.goodkeywords.com/. This program
will assist you in developing a list of targeted keywords for
your website. In addition, it also includes a site popularity
tool that enables you to check your site’s popularity.
Heading tags - Search Engines pay close attention to the
text displayed within the “Heading” tags. Place your most
important keyword phrase within a “Heading” tag.
Graphic Alt tags - Place a readable sentence containing
your keyword phrases within your graphic “Alt” tags.
Text - All of your keywords and keyword phrases should
appear throughout your text. If any of the keywords you
placed within your META tags do not appear within your
text, the Search Engines will ignore them. Your keyword
phrases should appear at least three times within your text,
but no more than seven.
Another consideration of great importance is the use of
“Tables.” If you’d like to set up your website using tables,
try to place your “Heading” text above your “Table” code.
If this isn’t possible, make sure you include your keyword
phrases within your top left “Table cell” to assist you in
ranking higher in the Search Engines.
One final note, always place your most important information
above the fold of your web page. This is the top portion of
your web page that is visible when your page is first loaded,
without scrolling. This is the most important part of your
entire page — use it wisely.
Your website is your product’s storefront and will play a
very important roll in determining your success. Take your
time and do your homework before you begin. You may be
pleasantly surprised with the outcome.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit including over fifty predesigned ebook
templates and ebook covers.
http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
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