London, 2nd December 2002. Espotting, Europe’s leading pay-per-click advertising network, now exclusively provides both web search functionality and editorially specific content to nine Dennis Interactive portals: Maxim, PCPro, AutoExpress, Computer Shopper, Mac User, PC Zone, Evo, Computer Buyer and Computer & Video Games.
The web search functionality is just one element of the deal. Espotting’s Top 5 results have been integrated into a number of areas of the sites, including the review sections. For example, beneath the review for the computer MicroPC4 on www.computershopper.co.uk, Espotting’s Top 5 results for the word ‘computers’ appear. This will ensure a stream of targeted users for Espotting advertisers who are more inclined to purchase - McKinsey¹ reported that users are 62% more likely to buy products after reading consumer reviews.
‘Espotting’s premise is to deliver our advertisers targeted traffic that is self-qualified on a keyword basis’ commented Seb Bishop, Co-founder, Espotting Media. ‘Our deal with Dennis Interactive exemplifies how we reach users at those pivotal points in the consumer decision-making process.’
With 11,500 clients bidding on millions of keywords, Espotting is able to supply its partners with content on a wide breadth of subject matters to cater for that site’s specific editorial needs. For example, Espotting results triggered by the keyword ‘Citroen’ are integrated into Autoexpress.co.uk on the review section for ‘Citroen’ cars while results for ‘desktop computers’ can be found on PCPro for a review on ‘desktop computers’.
‘This is one of our biggest ever online deals. Our partnership with Espotting allows our users to benefit from both search - the most popular activity on the Internet² - and enhanced content in related areas of our sites,’ commented Dan Newman, sales manager at Dennis Interactive. ‘At the same time, we have added another revenue stream to our business.’
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