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Internet Marketing Strategies — Setting Up Your Affiliate Program Part six

If you’re marketing your own product on the Internet, you

can dramatically increase your sales with an affiliate program.

An Affiliate program will enable you to recruit an unlimited

number of individuals to sell your products. The key to

obtaining affiliates is to offer a nice commission for each sale.

The higher the commissions, the more affiliates you’ll recruit.There are thousands of affiliate programs on the Internet. In

order to be successful you must sell your affiliate program

just like your product. In other words, your affiliate letter

should be written like a sales letter. You must persuade your

visitors to join your affiliate program by packing your affiliate

sales letter with benefits. Tell them exactly what your affiliate

program will do for them, how much commission they will

receive and make the sign-up process simple.

One Tier Verses Two Tier

One tier affiliate programs pay commissions on one level. For

each sale an affiliate makes, they will receive a commission.

For example, if you offer your affiliates 30% commission and

your product sells for $39.99, for every sale your affiliate

makes, they will receive a $12 commission.

Two tier affiliate programs pay commissions on two levels.

Affiliates will receive a commission for each sale they make

and for each sale their recruits make. Two tier affiliate

programs usually divide the commissions over the two levels.

For example, if you want to give your affiliates a total of 30%

commission for each sale, you would offer 20% commission on

their first level sales and an extra 10% commission for second

level sales. If your affiliate makes a $39.99 sale, they would

receive a $8 commission. If one of their recruits makes a sale,

they would receive an additional $4 commission.

Increasing Affiliate Sales

Nobody knows more about your product than you do. Provide

your affiliates with banners, sample ads, articles or anything

that will assist them in making sales.

To further increase sales, create an ebook that is directed

towards your target audience and allow it to be freely

distributed. This ebook should be packed with valuable

information and, at the same time, used as a sales tool for

your product. Customize a copy of your ebook for each of

your affiliates and allow them to freely distribute it. You can

customize the ebooks yourself or purchase an ebook compiler

that enables your affiliates to customize your ebook

themselves. Not all compilers will allow customizations. I highly

recommend Ebook Edit Pro. You can find it here:

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2894

To keep your affiliates motivated, set up an opt-in list to

enable them to subscribe and receive new promotional

methods, sales letters and articles to assist them in making

more sales. This will not only increase their sales, but it will

also enable you to keep in contact with your affiliates and

introduce new products.

Setting Up Your Affiliate Program

When you’re ready to set up your affiliate program, there are

basically two options. The first option is to purchase an

affiliate software program. Affiliate software will track your

affiliate sales and enable your affiliates to view their stats.

This option requires that you run your affiliate program and

you are responsible for accepting payment and sending out

commission checks.

The second option is to use a third party affiliate tracking

company to run your affiliate program for you. These

companies will track your affiliate sales, enable your affiliates

to check their stats and send out commission checks for you.

Affiliate Tracking Software

AssocTRAC- A great affiliate tracking software that features

real time tracking of stats. It tracks both visitors and sales

for each associate to determine not only the quality of

visitors, but also if your sales copy is turning visitors into

buyers. It includes an easy sign up process that instantly

creates accounts for associates so they can be up and

running within five minutes. An autoresponse email message

is instantly sent out with linking instructions and other detailed

information. This powerful software tracks through the use of

cookies and CGI scripts.

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2333

Pro-TRACK - A great affiliate tracking software that will enable

you to keep track of sales and which affiliate the sale

originated. Although the standard version won’t compute any

sales data (owners manually keep track of sales), it is an

excellent way to track and compensate your affiliate sales.

The Pro version will not only track where your sales originate,

but also provide you with the statistics you’ll need to track

how well your affiliate program is doing.

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=61

Affiliate Tracking Companies

ClickBank - This Company will not only enable you to accept

credit cards, but they will also run your affiliate program. Over

60,000 affiliates can choose to sell your products for you.

ClickBank enables any web seller to automatically pay sales

commissions to affiliates. They will bill your customers, pay

you, and pay your affiliates a commission. They charge a

one-time $49.95 activation fee, and a $1 + 7.5% fee per sale.

There are no monthly fees.

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=196

Click Trade - Lets you create your own affiliate program to

allow others to send paying customers to you. Your business

can reach new customers by being featured on thousands of

affiliate sites. They have over 120,000 affiliates already

interested in participating with your affiliate program.

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=194

Take your time and select the best affiliate option for your

business. If you’re just starting out, you may want to use one

of the third party affiliate companies, as this is the easiest

route. You won’t have to worry about anything, as everything

is taken care of for you. This will enable you to concentrate

on making more sales and developing new products.

Copyright © 2001, all rights reserved

About the Author:

Shelley Lowery is the author of Ebook Starter. A complete

ebook design kit including over fifty predesigned ebook

templates and ebook covers.

http://www.web-source.net/ebookstarter.htm

Shelley invites you to partner with her in her Ebook Starter

Affiliate program. Visit: http://www.web-source.net

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