Developing a successful marketing strategy is an essential
part of your online success. In order to succeed, you must
develop and implement a strategic plan that includes all of
the following:
- A great product
- A website specifically designed to sell
- A killer marketing strategy
Each step plays an important role in your overall strategy and
must be developed to its fullest potential. If even one step
fails, your chances of success will be minimal.
Developing Your Product
Your first step will be to develop a great product. You’re
probably thinking that’s easier said than done, but it’s really
not. The absolute best product is one that you can develop
yourself and deliver over the Internet. With today’s technology,
there is absolutely no reason why you can’t create your own
product. The knowledge you have within your own mind is
extremely valuable. Everybody is good at something, has a
special talent or some specialized knowledge. Use this
knowledge to create a product.
The key to developing a great product is exclusiveness. Your
product should be unique and not be in competition with
hundreds of other similar products. You must give your
potential customers exactly what they want. Develop a
high-quality product that fills a void to increase your chance
of success.
Another consideration of great importance is your target
market. Keep in mind, the Internet is a global marketplace.
Develop a product with a large geographic target and a
wide appeal. A great product will fulfill a need or desire and
provide instant gratification.
Here are a few of the top sellers:
- Software
- Information
- Private sites
- Internet services
Before you develop your product, do some research — find
out exactly what people want and develop your product
accordingly.
The most important consideration when developing your
product is quality. Your product should not only deliver what
you promise, but should go above and beyond the expected
and overdeliver. Your customers satisfaction is of the utmost
importance.
Developing Your Website
Once you’ve developed a great product, your next step will be
to develop a great website. Your website must be specifically
designed to sell your product.
Everything within your website should have one purpose —
getting your visitor to take action. Words are the most
powerful marketing tool you have. The right words will turn
your visitors into customers. The wrong words will cause
them to click away and never return.
Your words are the entire foundation of your business. Your
product, your website and your marketing strategies all
depend upon your words. Fancy graphics don’t make sales —
words do.
Every word, sentence and headline should have one specific
purpose — to lead your potential customer to your order page.
Write your website copy as if you are talking to just one person.
Identify a problem and validate that one visitor’s need for a
solution. Continue to write and explain why your product is the
solution to their problem. Tell them exactly what your product
will do for them — why it will solve their problems and how.
Pack your copy with benefits and more benefits. Write to
persuade — that’s the bottom line.
Developing Your Marketing strategies
Your marketing strategy is the final process of your plan. Your
plan must include both short-term and long-term strategies in
order to succeed.
Short term marketing strategies are those that bring you a
temporary boost in traffic. Although these techniques are very
important to your over-all plan, they are only a temporary
traffic source and must not be solely relied upon.
Short term marketing strategies include:
Purchasing advertising
Bulletin Boards
Search Engines
Long term marketing strategies are those that bring you a
steady stream of targeted traffic over time. These strategies
will continue to produce results even years down the road.
Long term marketing strategies include:
Opt-in Lists
Freebies
Content
By creating and implementing a balanced marketing strategy,
using both short-term and long-term strategies, you will drive
a steady stream of targeted traffic to your website.
If you use this simple formula when creating your Internet
marketing strategy and excel at all three, you can literally
guarantee your success.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit including over fifty predesigned ebook templates and
ebook covers. http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
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