A good ad is a marvelous, magical thing. An
object of emotion as well as intellect. A work
of art.
Once you’ve done one, you know what a good ad
can do. Turn nerves taut. Make fellows mellow.
Raise eyebrows or raise hopes. Inspire or
intimidate or influence. Impart information that
motivates action.
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time
marketing your web site. It’s the life blood of your [...]
Year In Review
by Bob Osgoodby
The Christmas gifts that were wrapped with such care, are now just a memory - at least until the bills from the charge cards arrive - and a New Year is upon us. No, this will not be an anthology of events, but rather some impressions.
The year started off [...]
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.
In the near future every major search engine [...]
Sunnyvale, CA — Dec. 23, 2002 — Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, and Inktomi Corp. (Nasdaq:INKT - News) , a leading Web search provider, today announced they have signed a definitive agreement under which Yahoo! will acquire Inktomi for a purchase price of $1.65 per share in cash. The transaction [...]
Google launched a new service called ‘Froogle‘
this week.
It lets you search for information about products
that [...]
London, 2nd December 2002. Espotting, Europe’s leading pay-per-click advertising network, now exclusively provides both web search functionality and editorially specific content to nine Dennis Interactive portals: Maxim, PCPro, AutoExpress, Computer Shopper, Mac User, PC Zone, Evo, Computer Buyer and Computer & Video Games.
The web search functionality is just one element of the deal. Espotting’s Top [...]
London, 10th December 2002. Espotting Media, Europe’s largest pay-per-click advertising network, continues its European expansion with its launch in Scandinavia. Espotting Scandinavia covers three territories: Sweden and Denmark, which hard launch on 11th December, and Norway, which will launch in Q1 2003. Espotting is launching in Scandinavia with distribution deals with Yahoo! Europe, FAST and [...]
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