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Monthly Archives: December 2002

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However,

writing a great headline isn’t as easy as it sounds.
An effective headline will literally force your potential

customers to learn more. It will instantly ignite a certain

emotion and intrigue them to read on.

Testing and Tracking Your Marketing Strategies

Developing and implementing a strategic marketing plan is an

essential part of your success. However, unless you’re

testing and tracking your strategies, you may be losing a

great deal of time and money.
You can dramatically increase your sales simply by taking

the time to test and track your results. Not only will it

help you to determine what’s working and [...]

Customer Follow-up — Part ten

Following up with your customer, once you’ve made a sale,

is an important part of providing good customer service. Not

only is it an important part of developing a good relationship

with your customer, but it will also enable you to introduce

your new products.
Although sending out a personal message to each of your

customers may not be possible, you [...]

Purchasing Advertising — Part eight

If free advertising ventures aren’t providing you with the

response that you had hoped for, maybe it’s time to

consider purchasing some advertising.
If you really want to build your business online, you must be

willing to invest a portion of your profits back into your

business. There are several advertising opportunities

available on the Internet that will enable you to [...]

Building an Opt-in List — Part nine

Developing your own list of targeted potential customers is

the absolute most important marketing strategy you can use.
No matter what strategies you’re currently using, if you’re

not collecting the email addresses of your potential customers,

you’re literally guaranteeing your failure.

Paying For Traffic — Part seven

If you’ve been struggling with your website traffic and your

sales aren’t what you had hoped for, then maybe it’s time to

start paying for traffic.
Pay-per-click Search Engines provide an extremely effective

means of obtaining highly targeted traffic to your website. The

concept is simple. You bid on targeted keywords for as little as

.001 per click and receive targeted [...]

Internet Marketing Strategies — Setting Up Your Affiliate Program Part six

If you’re marketing your own product on the Internet, you

can dramatically increase your sales with an affiliate program.
An Affiliate program will enable you to recruit an unlimited

number of individuals to sell your products. The key to

obtaining affiliates is to offer a nice commission for each sale.

The higher the commissions, the more affiliates you’ll recruit.

Accepting Payment Through Your Website — Part Five

If you’re doing business on the Internet, accepting payment

through your website is an absolute must. If you’re not

processing orders online, you’re losing a great deal of money in

lost sales. Studies have shown, you can increase your online

sales by up to 400% simply by accepting credit cards. With

today’s technology, processing your customer orders online

can be as [...]

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