If you’ve been struggling with your website traffic and your
sales aren’t what you had hoped for, then maybe it’s time to
start paying for traffic.
Pay-per-click Search Engines provide an extremely effective
means of obtaining highly targeted traffic to your website. The
concept is simple. You bid on targeted keywords for as little as
.001 per click and receive targeted traffic to your website.
Goto.com
The most popular and probably most effective pay-per-click
Search Engine is Overture. Although the minimum bid at Overture is now 5 cents per click, if you have strategically
designed your website to sell, then paying only a nickel per
visitor will be well worth the investment.
The key to using this technique effectively is to focus on one
specific product and select highly targeted keywords. This will
help you to weed out all of the window shoppers and attract
your specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view
exact “search terms” that have been used to perform
searches. Use this to your advantage. You can find out
exactly what “search terms” are being used for your target
market and place your bids accordingly. Try to create a list
of as many relevant keywords as possible. The more keywords
you bid on, the more traffic you’ll receive.
When bidding on keywords, keep in mind that in order to be
successful, you don’t have to be listed at the top. Although
receiving a listing in the top three positions will produce major
traffic through Overture, most of the time, you must have a
large advertising budget to compete.
Before placing your bid, perform a search to find out how
much your competitors are paying per click. Try to place your
bid so that your listing will appear on the first page to increase
your chance of success. By selecting highly targeted, less
popular keywords, you’ll not only attract a more targeted
audience, but you’ll also obtain a higher listing for less money.
Your Ad Copy
Your headline and copy are the most important part of your
entire strategy. Your headline must grab your potential
customer’s attention and force them to read on. Your copy
should tell them exactly what you have to offer and convince
them to visit your site. Try to avoid attracting freebie hunters
by mentioning free stuff within your ads. By weeding out
those potential visitors expecting to get something free, you
will attract a more targeted audience of potential buyers.
There is no need to pay for visitors that weren’t interested
in buying anything in the first place.
Your listing should lead your potential customer directly to
your product with no other distractions. In other words, if
your product isn’t on your main page, then don’t direct your
potential customers to your main page and make them search
for your product. Direct them to your product’s page.
Reveiwing Your Reports
Once your campaign begins, make sure you take the time to
review the reports provided by the pay-per-click services.
These reports will provide you with information in regard to
how well each of your keywords are performing and enable
you to adjust your keywords or change your bids accordingly.
To increase your traffic even further, don’t just stop with one
pay-per-click Search Engine — try several at time. The more
streams of traffic flowing to your site, the better.
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