Purchasing Advertising

If free advertising ventures aren’t providing you with the

response that you had hoped for, maybe it’s time to

consider purchasing some advertising.

If you really want to build your business online, you must be

willing to invest a portion of your profits back into your

business. There are several advertising opportunities

available on the Internet that will enable you to purchase

targeted advertising very reasonably.

Ezine Advertising

Ezine Advertising is one of the most effective forms of

advertising on the Internet. Not only is it effective, but it

can also be very inexpensive depending upon the size of

the publication.

The key to using ezine advertising effectively is to target

your audience and track your response. You must test the

effectiveness of both your ad and the publication in which

you’re advertising. This will enable you to determine which

ads are pulling the most response and which publications

are providing you with a high response rate.

When selecting an ezine to buy advertising, there are a few

factors that should be taken into consideration:

1. Select an ezine that targets your potential customer. In

other words, if you were selling health products you wouldn’t

want to advertise in a “marketing” ezine. You would want to

advertise in an ezine that focuses on health.

2. The size of the publication really isn’t a factor in

determining your ad’s success. Smaller publications will

many times have a higher response rate, as they may have

a higher percentage of subscribers that actually read the

publication.

3. Before buying advertising in a publication, make sure you

subscribe to a few issues. You want to ensure that the

publication contains quality content and see how their ads

are displayed. If they’re running 15 or 20 ads each issue,

your ad’s response rate will most likely be low. Try to select

a publication that runs only a few ads each issue and places

them in the center of the publication.

4. Contact the ezine publisher to make sure that they never

run two ads for similar or the same product. This will

increase your response rate immensely.

The Directory of Ezines provides a complete online

searchable database of ezines that accept advertising.

This directory contains all of the information you’ll need to

know to effectively place your ads. There is a $39.95 per

year membership fee.

http://www.web-source.net/cgi-bin/web/jump.cgi?ID=244

If you’re looking for a low cost alternative for purchasing ezine

advertising, Ezine Ad Auction will enable you to bid on ad

space in targeted ezines.

http://www.ezineadauction.com/

Pay-Per Programs

Pay-per programs include, pay-per-click, pay-per-lead and

pay-per-sale.

Pay-per-click programs will enable you to advertise to your

target audience and only pay for results — you pay a set

amount for each visitor that is sent to your website. The

most popular pay-per-click program is the pay-per-click

Search Engines. You can learn more about pay-per-click

Search Engines here:

http://www.payperclicksearchengines.com/

Pay-per-lead programs will enable you to only pay for leads.

These leads may be potential customers that fill out a

registration form, enter a sweepstakes, or download a free

product trial.

Pay-per-sales programs are simply affiliate programs. You

pay your affiliates a set commission for each qualifying sale.

You can find a number of Pay-Per programs here:

http://www.clickaffiliate.com/

Another form of a pay-per-click program is pay-per-click

banner ads. There are several companies online that will

place your banner within their network and charge you a

set fee for each click through.

Here’s a few to get you started:

Value Click

http://www.valueclick.com/

I-Clicks

http://www.i-clicks.net

PennyWeb

http://home.pennyweb.com/

Opt-In Email Marketing

Another powerful advertising method is opt-in email

marketing. There are many Internet companies that will

allow you to purchase targeted lists of individuals who have

chosen to receive commercial email messages. Although this

form of advertising can produce a good response, it can be

rather expensive. Make sure you have fully tested your sales

copy and have a good response rate prior to purchasing this

type of advertising. In addition, make sure you only deal with

a reputable company, as there is a very thin line between

“opt-in” and “spam.” Some of these companies may use

unethical means of obtaining email addresses. The only

company I can recommend is PostMasterDirect.com.

Before purchasing any “major” advertising, make sure you

have fully tested your ad copy. Take your time and plan your

advertising carefully for the best results. Your success

depends upon it.

About the Author:

Shelley Lowery is the author of Ebook Starter. A complete

ebook design kit including over fifty predesigned ebook

templates and ebook covers.

http://www.web-source.net/ebookstarter.htm

Shelley invites you to partner with her in her Ebook Starter

Affiliate program. Visit: http://www.web-source.net

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