- Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
- Anyone who has the bidding power can effectively buy themselves a #1 position, but that may not be the position that earns the best bottom-line [...]
Monthly Archives: January 2003
Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing
January 17, 2003 – 9:56 pm
Want access to 72% of the UK Internet Population
January 7, 2003 – 2:42 pm
Espotting Media is Europe’s No.1 pay-per-click advertising network. By listing your site on Espotting’s search engine, you can access 72%+ of the UK Internet population. Espotting is the most cost-effective way of driving traffic to your site - 11,500 sites are already listed and benefit from cost-per-click targeted traffic. Simply click here and sign [...]
Reciprocal links, how important are reciprocal links
January 5, 2003 – 7:20 pm
In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site.
Reciprocal links are links with other sites, which are generally related to the theme of your website. The concept is simple you link to site, and that sites webmaster returns the favour and links back [...]
What is a robots.txt file and how to use it
January 5, 2003 – 7:18 pm
We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search [...]
What are pay per click search engines?
January 5, 2003 – 7:17 pm
Pay per click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner [...]
Yahoo submitting tips / Submitting to yahoo guide
January 5, 2003 – 7:16 pm
Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going [...]
Search engine optimization (SEO) tips and tricks
January 5, 2003 – 7:14 pm
Not by any sense of the word is search engine marketing a secret. However there are secrets and tricks to search engine marketing. In this article we’ll try to successfully educate you on the different factors which contribute to SEO, SEO is becoming a ‘Hot Word’ in Internet marketing
In case you don’t already know, SEO [...]
Only the big search engines count, top10 search engines
January 5, 2003 – 7:12 pm
Many of you have read with enthusiasm my article on search engine optimization and believe if you follow them guidelines and then submit to hundreds of search engines you will be flooded with visitors and prospects eager to buy your product.
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