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Monthly Archives: January 2003

Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing

- Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
- Anyone who has the bidding power can effectively buy themselves a #1 position, but that may not be the position that earns the best bottom-line [...]

Want access to 72% of the UK Internet Population

Espotting Media is Europe’s No.1 pay-per-click advertising network. By listing your site on Espotting’s search engine, you can access 72%+ of the UK Internet population. Espotting is the most cost-effective way of driving traffic to your site - 11,500 sites are already listed and benefit from cost-per-click targeted traffic. Simply click here and sign [...]

Reciprocal links, how important are reciprocal links

In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site.
Reciprocal links are links with other sites, which are generally related to the theme of your website. The concept is simple you link to site, and that sites webmaster returns the favour and links back [...]

What is a robots.txt file and how to use it

We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search [...]

What are pay per click search engines?

Pay per click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner [...]

Yahoo submitting tips / Submitting to yahoo guide

Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going [...]

Search engine optimization (SEO) tips and tricks

Not by any sense of the word is search engine marketing a secret. However there are secrets and tricks to search engine marketing. In this article we’ll try to successfully educate you on the different factors which contribute to SEO, SEO is becoming a ‘Hot Word’ in Internet marketing

In case you don’t already know, SEO [...]

Only the big search engines count, top10 search engines

Many of you have read with enthusiasm my article on search engine optimization and believe if you follow them guidelines and then submit to hundreds of search engines you will be flooded with visitors and prospects eager to buy your product.

Google ranking tips

Google is by far the most popular search engine available today for both ordinary surfers and webmasters.
Surfers like it because of the highly relevant results it gives, and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. [...]

What’s Your USP?

I’m sure you’ve heard it before, you need a USP (Unique

Selling Point/Position/Proposition).
Hopefully you do. If you don’t you should be able to find

your USP by the end of this article or at least improve

your existing USP. To sum up a USP, you could simply ask

yourself this question about your own product or service.

Your Killer Ad - Some Killer Facts

Copyright [C] 2003 Shahnaz Rauf www.snzeport.com
No. This is not another article about attentiongrabbing, interest generating ads.
Just the other day I was on the verge of sending outmy weekly Newsletter, when some intuition kicked inand made me click again on a featured profile. Whoops!the website was offline and I was left with absolutelyno way of [...]

Ignite Review

IgniteSearch.com is a great source of affordable targeted leads. Like the other pay-per-click search engines, they provide advertisers with the ability to decide on their placement within the engine, and to pay only when a user searching for their keyword(s) actually clicks through to the advertiser’s site. Minimum bid price is 1 cent/click, and the [...]

Building Link Popularity

What is Link Popularity?
Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some [...]