Search engines are the most widely used means of finding
information on the Internet for it’s so easy to find information
on any imaginable topic. Search engine marketing is a highly
effective method of driving hordes of targeted visitors to your
web site if you achieve good rankings on them.
Online marketing has gone from link exchanges, banner
advertisements or banner exchanges to pay per click, and beyond.
One of the best ways to obtain traffic to a web site while
avoiding the massive costs of other such techniques is to
optimize your web site for the top search engine portals like
Google for instance.
For those involved in search engine optimization and search
engine marketing, there is nothing more rewarding than obtaining
prominent results from the worlds leading search portals.
In today’s world, business takes place constantly and quickly as
millions of users are connected to the Internet at all times of
the day. Many of these users or “surfers” have access to the
leading search engines portals to start looking for information
related to their own interests and research.
With millions of users searching 24 hours a day, why then can it
take months for your web site submissions to be received? A
further look into the process is required.
It is important to note that the major search engines all have a
different approach to how they prefer submissions. Regardless of
their preference, do not cause detriment to your optimization
campaign by only relying on automated submission programs or
hiring a firm to perform only submissions for you.
Before you submit your site to the search engines, ensure
that you have optimized your meta tags.
Meta tags are so-called hidden text that will not be rendered by
the browser. You can easily get access to them, however, by
selecting View, Source in your browser. They are normally placed
after the TITLE tag.
The idea behind the meta tag was actually to add relevant keywords
that could be used by search engines when indexing a page. By
including synonyms and various spellings, the webmasters would
make it easier for searchers to find relevant pages more easily
when typing the same keywords placed on the site’s meta tags.
meta name=”keywords” content=”search engine optimization marketing
promoting”
Still, the chances are that a keyword meta tag like this one will
not help your search engine ranking. At best it will give it a
marginal boost. So why bother?
As you can see there are no commas between the keywords. It could
have been like that.
meta name=”keywords” content=”search engine optimization,
marketing, promoting”
The search engines don’t mind and it opens up for new keyword
combinations. Many search engine optimization experts argue that
you should put your most important keyword phrase first. It won’t
hurt.
Do not repeat the same keyword with the same spelling more than
three times. With that said, there is tag before the keywords tag
that is more important to discuss.
The TITLE tag which does not seem to be as important as the
meta tag “keywords” at first glance, should not be neglected in
any case.
The keywords or relevant sentences that a surfer will enter in
search engines, what you place in your title tag will play a major
role in getting listed too.
Eg say a user enters “Search Engine Optimization” in the search
engines portals.
and that your TITLE tag is
TITLE Search Engine Optimization Secrets Revealed /TITLE
You will increase your chance of being found on search engines
if you include rich keywords related to your website theme in
that tag.
Also important is the description meta tag which should present
the content of the page in a clear and informative way. The
searcher should get a clear idea of what the page is about and
whether it is relevant for his or her needs. It must be eye
catching, attractive and relevant for users to click on your
TITLE link.
meta name=”description” content=”Search engine optimization is
fundamental to ensure better results in search engines.”
Full example below of how this process works.
Your tags:
TITLE Search Engine Optimization Secrets Revealed /TITLE
meta name=”description” content=”Search engine optimization is
fundamental to ensure better results in search engines.”
meta name=”keywords” content=”search engine optimization
marketing promoting”
Now if a user founds your website on the internet say at postion
five, your results will be displayed like this.
5. Search Engine Optimization Secrets Revealed
Search engine optimization is fundamental to ensure better
results in search engines.
Clicking on “Search Engine Optimization Secrets Revealed” will
link to your website main page.
Placing some relevant keywords in the first paragraphs of your
website pages can also be beneficial for ranking.
To improve your link popularity, you may also consider the points
below:
(1) Get your own domain name. When your site is hosted by some of
the free web hosts, you will find it very difficult to get it
listed in a major directory like Yahoo!. Although Yahoo! will
never admit that it won’t add a commercial site which is being
hosted in one of the free web hosts, in practice, it will be a
miracle if you can get your site listed by Yahoo!!.
Listing your site with Yahoo! is difficult enough even when you
have your own domain. Don’t make your task more difficult than
what it needs to be.
If you do not currently have a domain name, are you convinced
that you need one right now? The small fee that you pay per year
for your own domain name is peanuts compared to the benefits
that you get.
(2) Write articles and get them published.
Once you have written lots of articles and get them published
on a number of websites, your link popularity is going to
increase dramatically even if you haven’t submitted your site
to search engines.
Finally, it requires time and patience before getting listed in
search engines. But in the end, it will be well worth your
time.
© 2003 by Jean Lam
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Jean Lam publishes the Zine Guru bi-monthly newsletter. To
subscribe, for cutting edge internet marketing tips, tricks, techniques
and secrets mailto:zinegurunews@getresponse.com and receive
a FREE valuable ebook on Free Traffic Generation. Check out also
his internet marketing resource site at http://www.zineguru.com
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