At Joel Christopher’s recent Master List Builders’
Workshop in San Antonio, Texas, Marlon Sanders told the audience that I was “The King Of Pay Per Clicks.”
He explained that there was no investment he could
think of that gave a faster or better return on your investment than pay-per-click search engines. After all, I had done campaigns where [...]
When the economy is slow, companies often do the opposite of what’s best for their business. Down times are when you need to escalate your marketing efforts, not reduce them. In fact, it’s the most critical time to make a plan to get in front of prospects as well as re-connect with current clients. [...]
How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is that good advertising magically generates so many leads you have trouble keeping up with them. Number two is that advertising is some big executive’s hyped idea [...]
Marketing is creating the impression people get about your company and its products and services. It happens through many forms of communication including things as basic as how your phone is answered, what your marketing collateral looks like—including business cards and letterhead—to the even more crucial direct contact of sales and customer service personnel. Your [...]
Google’s advertising program AdWords is a quick way to purchase targeted cost-per-click (CPC) advertising. AdWords ads are displayed along with search results on Google.com and on a growing network of partner sites as well.
https://adwords.google.com/
Unfortunately, Google does not disclosure a list of all partner sites on which the Google AdWords ads appear. For this reason, we’ve [...]
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the page title is the only way [...]
If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are called inbound links. Gaining links from high ranking sites that point to yours will increase your link popularity in the search engines.
It’s hard enough to bring people to your little corner of cyberspace, and once they’re there, you have just a few brief seconds to catch their attention. A simple click-of-the-mouse and your site visitor is gone!
Keep as many interested prospects on your site by avoiding these blunders:
1. Build your site around a topic you enjoy.
Becoming a webmaster will require a lot of time on your part. Make sure that you first build your site around a topic that you enjoy and can spend time on.
Think about what topics you enjoy most, and that you know a lot about. This will allow [...]
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