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Monthly Archives: July 2003

How To Target Your Market

If you have the slightest thought of selling anything online,
you must be able to answer one question before you do
anything…
Who wants to buy your product or service?
If you’re going to sell, there has to be a market that will
buy, it’s an irrefutable law of business and it applies to
online businesses as well.
“Catering to a niche” [...]

Publicity Stunts Still Earn Attention

Who says publicity stunts are passé? Outrageous staged
events designed solely to show up on the evening news still get the job done when they’re clever and fun.
Stan Heimowitz, owner of Celebrity Gems in Castro Valley, California, not long ago successfully dramatized in the streets of San Francisco the fact that IntraLinux, a small software [...]

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Yahoo! to Acquire Overture

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company and Overture Services, Inc. (Nasdaq:OVER ) a global leader in commercial search services on the Internet, today announced they have signed a definitive agreement under which Yahoo! will acquire Overture. Under the terms of the agreement, each outstanding common share of Overture will receive 0.6108 shares of [...]