Is Google Checkout Tracking Affiliate Commissions?

There has been a mad rush this week for the UK Affiliate networks to get their tracking pixels setup to work with Google’s new Payment Gateway Google Checkout.

Google Checkout is a new payment gateway for merchants, it has been out in USA for a few months, but has recently been released to the UK market.

It is basically Google’s version of Paypal, and I’m sure it will be a big hit with end users and merchants alike. It has however caused some uproar this week within the UK affiliate industry as it means some affiliate commissions won’t be track.

Google Checkout Logo

The problem is that the UK affiliate networks have not all been approved and that means their tracking pixels (used to log affiliate sales) are not in place, meaning an affiliate sends traffic to the merchant who uses Google Checkout, and any sales generated will not be reported back to the network.

Currently there are around 40 networks that have been approved by Google Checkout and should be setup fine for logging affiliate commissions. Google are working through the other networks, so make sure you keep checking back for an updated list of networks.

List As Of 22nd April 2007 :

Advertising.com
AdWords Conversion Tracking
AffiliateFuture
AffiliateShop
Affiliate Window
Atlas
BlueHornet
BlueStreak
Certona
Channel Intelligence
Cheetah Mail
ClearSaleing
Commission Junction
Converseon
ConversionRuler
Coremetrics
Did-it
Dotomi
Efficient Frontier
iCrossing
Jellyfish.com
JROX.COM
LinkConnector
Looksmart
NexTag
Offermatica
Omniture
Overture
Paid On Results Ltd.
Performics
PriceGrabber
PriceRunner
Quigo Tracking
Rimm Kaufman
Searchmarketing.com
ShareASale
Shopzilla/BizRate
Sitebrand
TradeDoubler
WebSideStory
WebTrends

For an updated list Check out http://checkout.google.com/support/sell/bin/answer.py?answer=55005

Here are some links to a few other forums and Blog posts with updated information on the roll out of Google Checkout, be sure to keep monitoring to make sure your not loosing any commissions and dropping your ROI!

Other Blogs and Forums

http://www.a4uforum.co.uk/showthread.php?t=58308

http://www.affiliatemarketingblog.co.uk/google-checkout-uk.html

http://www.affiliateprogramadvice.com/

http://blog.affiliatetip.com/archives/google-checkout-ruckus-in-the-uk/

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