Microsft have this week released new “Click Quality Reports” for their PPC System Microsoft adCenter.
Bad/Low quality clicks are clicks that are classified as non-billable, including those that adCenter has identified as:
- Invalid clicks
- Clicks that have characteristics of low or unclear commercial intent
- Clicks that exhibit patterns of unusual activity
- Clicks that originate from spiders, robots, questionable sources, or test servers
- Clicks that should be filtered out for other reasons
Some traffic that adCenter has flagged as low quality might result in conversions for you, which is why the label “low quality,” rather than “invalid”.
This is a good step forward, and lets hope we all see an improvement in our ROI!
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