Properly using SEO to optimize your site can be a frustrating, time-consuming process. However, if you want your site or business to take flight, learning the SEO ropes is essential to your success. One technique that is often overlooked is directory articles. Most people focus on building their site, optimizing it using keywords, META tags and links, but they don’t realize the potential that directory articles can bring to the table.
In a way, directory articles are used as a way to get links from other sites. Have you ever typed in a search, and had the same article pop up but on numerous sites? If so, you’ve run into a directory article.
Directory articles are used as a way for site owners of all stripes to establish themselves as an expert in their field. For instance, if you ran an alternative medicine web site, you might want to consider writing a bunch of directory articles on alternative medicines. Each article would then bear your name, a brief bio and most importantly, a link to your site.
There are a number of well-known article directories, such as:
• Goarticles.com
• Ezinearticles.com
• ArticleDashboard.com
Once you’ve successfully written an article, you can submit it to one of these directories (or the hundreds of others that exist) and other site owners can pick them up and display them on their websites for free. At first glance, it may seem like you’ve written an article for free, and that other site owners are going to benefit from your work more than you. But this isn’t true. You may not receive any direct money for your article, but the site traffic it can generate could turn into a lot of money in your pocket.
Searchers on the Internet will find your articles, remember your name and perhaps use the link provided on the directory article to find your site directly. Now that’s marketing!
Not only that, but each time your directory article is used, it counts as a direct link to your site, which in turn will boost your traffic and search engine ranking. You can even use the same material you used in the first directory article (the same research, not wording) and write multiple directory articles on the same subject. Just change the phrasing, insert a new beginning and ending to the article, and you’ve got yourself a brand new article, ready to be submitted to an article directory.
When writing an article for a directory, you should try and make sure that it’s keyword friendly. This will enhance the chances that your article will be picked up for use on other websites. Remember, other site owners are trying to optimize their websites, and making your articles SEO friendly, can benefit both of you immensely.
So what are you waiting for? Get out there and write yourself a directory article, and watch as your site traffic increases!
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