Search engine optimization is a series of techniques that can get your site noticed by search engines, and thus drive visitors to your site. It should be an integral part of any online business site, but sadly, many business owners are unaware of the advantages that site optimization can bring to them and their pocket books. Some business owners are aware of SEO, but they make some costly mistakes. In this article, we’re going to discuss those mistakes, and hopefully help you, the online business owner, achieve greater success.
Design vs. Content
It’s fun designing your site and seeing your dream come alive on the web. However, the content on your site is far more important than the design. Many online business owners spend all of their valuable time on making their site attractive, but not enough time on the content.
Search engines reward sites that offer unique, fresh content on a regular basis. You also have to keep in mind that humans buy your products or services, and if your content isn’t interesting, your business is going to suffer for that lack. Investing in a copywriter is a good move, especially if you’re uncomfortable creating the site content yourself.
Too Busy
While creating an interesting website should be a top priority, many online business owners take it to the extreme. They create websites that are too flashy, and too busy. You want your site to look professional, not like a cheap infomercial.
Hard to Navigate
Your site should be easy to read, and easy to navigate. Visitors aren’t going to waste their time searching for the link to your next page. You should make it readily available to them. Don’t jam your site with tools, such as clocks and calendars, because they just take away from the links on your page that are really important. Clean, fresh site pages should be your goal at all times.
Underutilize the Blog and Forum
Blogs and forums offer site owners a unique chance to constantly fill their site with fresh content. As an added bonus, they also give visitors a reason to come back to your site. They may want to see the rebuttals they receive over a comment they make, or check out your latest blog post. Blogs and Forums get attention, and they also get bookmarked. Use this to your advantage.
Improper Use of Keywords
Using the wrong keywords is a huge mistake that many online business owners routinely make. If the keyword isn’t appropriate to your content, or doesn’t match what web searchers are typing into the search engine to find information, it can impact your business in a big way. Before you decide on a
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