Category Archives: Contextual AdsIt’s finally happened, from May 5th 2008 Google has changed it’s Trademark bidding policy. You can now bid on any brand terms, but adcopy will still be blocked if there is a trade marked term inside it. This means brand name owners can not longer stop you bidding on their names.
But if you are an [...]
It has been confirmed that Google has agreed to buy one of the oldest ad networks Doubleclick in a $3.1 billon deal (almost £1.6bn).
Doubleclick has it’s HQ in New York, and with 17 offices worldwide, the company employs more than 1,200 people and delivers billions of ads every day.
This is the biggest cash buyout [...]
Google announced today a beta test of pay-per-action advertising, a new pricing model that allows advertisers to pay only when predetermined actions are completed on their site. So is Google going after the affiliate market place?, paying per action is normally the way an affiliate generates their income, with Google planning to roll [...]
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