August 16, 2003 – 10:13 pm
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.
For strategic marketing to work, all of its elements must work as well. The failure of just one element might result [...]
August 16, 2003 – 10:11 pm
1. Invite your visitors to add their articles, ebooks,
affiliate programs or resources and make your site into a valuable directory.
2. Keep your site regularly updated with useful content including your own articles.
3. Create a mailing list that tells your visitors when your site has been updated with more resources, articles, or ebooks.
4. Provide polls [...]
August 2, 2003 – 12:26 am
For many, the idea of optimizing a website for top search engine placement means entering some META tags, maybe titling the page appropriately, and then you’re done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using [...]
When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will
face is how to drum up new business.
If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not [...]
Networking
Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper ‘netiquette’, and include a professional and compelling signature line with every post!
Press Release
Submitting a Press Release, both online and offline, can earn your website some serious exposure! Is your product or service unique? Do [...]
According to the Small Business Administration nearly 20 percent
of Americans are working out of the home at least on a part time
basis.
The SBA forecast that the number of home based business owners
will continue to expand rapidly in the next decade. Why? People
hit by the recent downsizing of their companies are [...]
The key factor to a success marketing campaign today is integration. Integration of traditional and online marketing as well as various marketing tools in a well executed campaign. Integrated marketing done properly gives your campaign a life of its own.
Integrated marketing is basically the coordination of several marketing tools that in many [...]
When the economy is slow, companies often do the opposite of what’s best for their business. Down times are when you need to escalate your marketing efforts, not reduce them. In fact, it’s the most critical time to make a plan to get in front of prospects as well as re-connect with current clients. [...]
Marketing is creating the impression people get about your company and its products and services. It happens through many forms of communication including things as basic as how your phone is answered, what your marketing collateral looks like—including business cards and letterhead—to the even more crucial direct contact of sales and customer service personnel. Your [...]
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I do not see one or more Internet marketing “experts” claiming that search engine positioning is [...]
One of my students made me realize something important.
In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy … Particularly web copy.
February 16, 2003 – 1:05 pm
How to Boost Your Chances at Having a Successful Web Site
by Robin Nobles
New Web sites are springing up online by the millions. However, when they don’t reach a level of success, the Web site owners assume that you can’t make money off the Internet.
Wrong.
February 16, 2003 – 12:42 pm
Google and other big search engines ignore common words such as ‘the’, ‘of’, ‘where’, as well as certain single digits and single letters. These words are called “filter words”. They are ignored because they tend to slow down a search without improving the results. Of course, every search engine has its own list of filter [...]
January 5, 2003 – 7:18 pm
We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search [...]
January 5, 2003 – 7:16 pm
Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going [...]
January 5, 2003 – 7:12 pm
Many of you have read with enthusiasm my article on search engine optimization and believe if you follow them guidelines and then submit to hundreds of search engines you will be flooded with visitors and prospects eager to buy your product.
December 28, 2002 – 11:48 pm
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
How pay per click [...]
December 28, 2002 – 11:42 pm
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time
marketing your web site. It’s the life blood of your [...]
December 19, 2002 – 10:49 pm
Developing and implementing a strategic marketing plan is an
essential part of your success. However, unless you’re
testing and tracking your strategies, you may be losing a
great deal of time and money.
You can dramatically increase your sales simply by taking
the time to test and track your results. Not only will it
help you to determine what’s working and [...]
December 19, 2002 – 10:48 pm
Following up with your customer, once you’ve made a sale,
is an important part of providing good customer service. Not
only is it an important part of developing a good relationship
with your customer, but it will also enable you to introduce
your new products.
Although sending out a personal message to each of your
customers may not be possible, you [...]
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