Pay per click advertising is relatively new, and as a result many business owners don’t quite understand it or how it can help their business web site gain valuable traffic. Basically, pay per click means exactly what the name implies. Business owners bid on or buy certain keywords. When searchers type their keywords into the [...]
Category Archives: PPCArticles
New Version 6.0 Google Adwords Editor
June 12, 2008 – 9:33 am
Google have released a new version of their adwords editor. For managing big PPC campagins without using your own custom build software the editor is a fantastic tool.
New features for v6.0 include :
Export statistics to CSV
Improved stats download
Spell check: Check the spelling of text fields such as keywords and ad text.
New Drag and drop [...]
Organic “Natural” Search Engine Optimization Vs Pay Per Click Search Engine Advertising
September 27, 2005 – 11:03 am
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.
Search Engine Rankings for Beginners
November 28, 2003 – 11:03 am
Search Engine Ranking for Beginners
Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as [...]
The Secret From The King Of Pay Per Clicks
April 16, 2003 – 8:36 pm
At Joel Christopher’s recent Master List Builders’
Workshop in San Antonio, Texas, Marlon Sanders told the audience that I was “The King Of Pay Per Clicks.”
He explained that there was no investment he could
think of that gave a faster or better return on your investment than pay-per-click search engines. After all, I had done campaigns where [...]
$10 Per Click - Do they know something we don’t?
March 4, 2003 – 10:22 pm
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I’ve got to admit, I was pretty leery at first. [...]
Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing
January 17, 2003 – 9:56 pm
- Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
- Anyone who has the bidding power can effectively buy themselves a #1 position, but that may not be the position that earns the best bottom-line [...]
What are pay per click search engines?
January 5, 2003 – 7:17 pm
Pay per click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner [...]
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