Pay Per Click Search Engine Marketing

What is a Pay Per Click Search Engine?

September 24, 2008 – 10:10 am

Pay per click advertising is relatively new, and as a result many business owners don’t quite understand it or how it can help their business web site gain valuable traffic. Basically, pay per click means exactly what the name implies. Business owners bid on or buy certain keywords. When searchers type their keywords into the search engine, the owner’s web site is displayed prominently on the side of the page, like an ad. This in turn can lead to an increase in their site traffic, which translates into sales. The owner doesn’t pay unless a searcher clicks on their ad. If it fails to get results, you don’t have to pay.

You can see why pay per click has become so popular. If it doesn’t work, while it won’t help your business, neither will you have to pay for an ad that doesn’t get clicked. In essence, it’s a win/win situation that can produce results fast, with little or no effort on the site owner’s part.

The most popular, and probably the best pay per click search engine is Google. Their PPC advertising is called “AdWords,” and if you want results, this search engine is the way to do it. Google accounts for about 50% of all searches, which is huge. Yahoo, MSN and Ask make up for most of the rest of the Internet traffic, with the smaller search engines filling in the blanks. All of them, besides the smaller search engines have their own PPC system.

When putting together your PPC campaign, you’ll have to figure out how much money you’re willing to spend on your advertising. Remember, if you pay a premium for your keywords, but the clicks don’t translate into actual sales, you’re going to spend a lot of money for nothing. Before moving forward on your pay per click campaign, make sure that your site is as good as it can be, so that visitors will want to return and buy your product or service.

The more visible search engines, such as Google, pose less risk than the smaller ones do. More people use their engine, so it only stands to reason that more people will be exposed to your ad. Once you’ve settled on an advertising budget, and picked out a search engine, it’s time to choose your keywords. There are a number of tools available on the Internet that can help you figure out what keyword to use.

Once you begin bidding, you may find that there is fierce competition for keywords. Other business owners will want that keyword, and if you want it too, it could result in a bidding war. This is why it may be wise to have a maximum limit. When bidding, you can input the maximum amount that you’re willing to pay for a keyword, as well as how much you want to spend on the pay per click ad. Once that money is used up, your PPC campaign is done.

PPC campaigns can greatly increase the traffic to your site. Check out the different search engines, and choose the one that best suits your needs.

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Effective Ways to Establish an Online Presence through Online Marketing

September 19, 2008 – 9:26 am

Online marketing is simply a means to boost traffic to your site. There are a myriad of ways that this can be accomplished, and most of them are relatively easy to do. The downside is that you may have to spend some time working on your site, and you may have to sink some money into your site before you see any dividends. However, if you have the patience, it’s not like you’ll have to invest thousands of dollars, and the rewards of online marketing are potentially well worth the initial investment.

The Importance of Links

Most of the search engines use links as a way to rank your site. It’s in your best interest to use reciprocal links, which will help search engines find and index your site.

Submission

No, the title wasn’t meant to sound dirty! One of the very first things you should do in order to have your site indexed is to submit your site to the major search engines. Really, only Google, Yahoo and MSN are important. Once your site is indexed within these vaunted search engines, the smaller ones will find you. Don’t get sucked in to fancy advertising campaigns that promise to submit your site to hundreds of search engines for a fee. The process is easy, and can be done by you for free.

Article Directories

Article directories are a great tool for online marketers. Previously it was mentioned that links are a great tool, and by inserting your link into your articles, you also build more links to your site. You can write your own articles for submission, or hire a professional writer to write them for you. If you’re not that great of a writer, you might consider hiring a ghostwriter. It may cost you a few bucks, but it’s better than having articles floating around with your name on it, that are riddled with typo’s.

Keywords and Content

Your site should be interesting and well written. On top of that, you need to do some research into keywords. Search engines use keywords to rank your site, so you better know what the best ones are! However, don’t have too many keywords, or you’re likely to drive your visitors away. Try to incorporate your keywords seamlessly, so that your visitors aren’t even aware that they’re there.

Forums

Online forums are a great way to encourage customer interaction. If you participate in the discussion, you can also build your reputation as an expert in your field. You can also cash in on the opportunity to constantly upgrade your site with new material. The forum can give you some great ideas when you’re trying to come up with new content, and every time someone comments in the forum, you essentially get new content.

You don’t have to be a rocket scientist to excel at online marketing. Patience, perseverance and motivation are an online marketers best tools. Learn the basics, and watch as your web site takes off.

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Using Blogs And New Content To Optimize Your Website

August 22, 2008 – 12:56 pm

With billions of websites on the Internet, people are constantly trying to upgrade their chances of having their site being seen. Besides link building, SEO written articles and META tags, there are a few other ways to help your website be seen in amongst the myriad of other sites. Let’s take a look at some, shall we?

• Blogs are a great way to keep your website current and attract new readers as well as keep the ones you already have. In a few minutes, you can write up an SEO friendly blog post, introduce new text to your website and keep your readers coming back for more. It’s important to remember to keep your blog posts relevant to your website or your site may be indexed by the search engines incorrectly, which wouldn’t be good for anyone.

• Images are a whole different type of SEO tool, that many people forget about. You can place keywords into your anchor text, making it easy for the search engines to see it, and sit back while the new traffic pours in. Many searchers do image searches, as opposed to text searches, so you have a chance to entice a whole new brand of reader to your site. By adding new images on a weekly or monthly basis, you can keep your website current and more attractive to both search engines and readers alike.

• Changing up your content or adding new content is a great way to raise the ranking of your site. It can also be time consuming and tedious. However, you can hire freelance writers or companies to update your web pages on a continual basis. It may cost you a few dollars, but in the long run, the new business provided by the higher search ranking will more than pay for it. You can also write the new content yourself, if you feel qualified and have enough time.

• Squidoo lenses and other blog-like sites can help further your goals. You can write up short articles, which are SEO friendly that point directly to your site. Readers can read your articles, and if they enjoy them, they may decide to see what else you have to say on the subject, and thus visit your website. More and more website owners are seeing the value of contributing to these new sites, and it may be a good idea for you to check them out to.

Optimizing your website can be a huge job. There are so many ways to do it, and on top of that, the search engines are getting smarter. Keyword stuffing, dead links, link farms and old content, are no longer enough to keep your site visible to searchers. If you want your website to become one of the most visible on the web, it’s important that you familiarize yourself with all of the SEO tools available and apply them to your website.

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The Structure Of SEO-Do’s And Don’ts Of SEO Writing

August 10, 2008 – 3:44 pm

When writing SEO content for their website, people tend to make some glaring errors, which could impact their search engine rankings and send a lot of readers to another website to find what they want. Web searchers don’t usually spend a lot of time before making the choice to either continue reading or to move on to another site with a click of the mouse. That’s why it’s important that you understand your readers, and conform to their wishes, if you want to keep your website relevant and viewed.

Here are a few things to avoid, when writing your SEO friendly content:

• Long paragraphs are the bane of website content. A reader will look at a huge block of text, and feel daunted about reading it all. Keep your paragraphs short, to the point and relevant.

• Use numbers or bullets whenever possible. Readers like to just be able to scan a page in point form, and pick and choose which parts to read. Make this simpler for them, and you’ll see your site traffic increase.

• Give links in your articles to dependable sites, especially when using them to quote facts. Using biased sites to back up what you say in your own article, or using sites that seem like spam is a bad way to write an article and keep readers coming back for more.

• Keep your articles short. Just like readers don’t like huge blocks of text, they also don’t want to read a novel on your site. They will probably scroll down the page, see that your article is 10-pages long and skip off to the next site.

• Keep the reader in mind when writing your articles. Some people lose sight of the fact that their content is for humans as well as search engines. It’s always better to write for people than it is for a machine. After all, it’s people who buy your merchandise and read your content. Making your articles SEO friendly is fine, but try to do it seamlessly, so your articles are enjoyable to read.

• Proofread your articles. Before publishing your new content, read it out loud. Many times, you can find errors this way that you may have missed when reading it in your head. By having articles on your website that are gibberish, with glaring grammar and spelling issues, you lose credibility with your reader.

• Titles are important. You want them to grab the reader’s attention enough that they want to read your article. It’s also important that you use your keyword in the article title.

• Be friendly when you write. An important aspect of any type of writing is to understand the reader. Pretend you’re writing an email or letter to your friend if you have to, but the important thing is to keep your writing less rigid and more relaxed. You’ll be surprised at how many more people will enjoy your articles, once you’ve mastered this trick.

Now for the last trick: have an ending. Sum up what your article was about and give your reader closure! Now that you’re armed with all of this SEO knowledge, you’re sure to write some great content for your website. Have fun and good luck!

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Article Keywords-Use The Right Ingredients In Order To Create An SEO Masterpiece!

August 5, 2008 – 10:36 pm

Some people are great at writing novels and other people are wonderful informational article writers. But it takes a special kind of writer to write SEO friendly keyword articles. Not everyone is cut out to be an SEO writer, just like some people aren’t cut out to be the next great novelist! In fact, some people just aren’t writers, but that shouldn’t stop them from opening their own online business or website.

There are thousands of freelance writers and SEO companies that specialize in keyword articles. If you don’t feel comfortable writing your own content, it might be a good idea to hire one of these individuals or companies to help you along.

Keyword SEO writing is basically a formula. Most SEO articles are 300-500 words in length. It’s pretty much a waste of time to make them longer than that, but you can if you like.

Here are some other factors you need to take into consideration when writing a keyword article:

1. Keyword Density:

Figure out the amount of keywords you want included in your article. Generally, 1%-3% is a good number to work with. You don’t want too many keywords, because it does you no good with the search engines or with your readers. Once you lose a reader, it’s almost impossible to get them back. It’s far better to use less keywords or phrases, and aim for a free flowing article.

2. Figuring Out The Keywords Or Phrases:

You can buy software that will help you to figure out the best keywords and phrases to use in your SEO article. However, you can also figure it out on your own, without the expense. Just try to figure out what search words or phrases someone would type into a search engine, if they were trying to find what you offered.

For instance, if you owned a dating website that catered to mature adults, you could try “dating,” “mature dating,” “dating over 35,” or “singles dating.” It’s up to you, but figuring out the search words or phrases is a critical part of any SEO writer’s job.

3. Spelling And Grammar:

Make your text readable. Search engines may not care if your content is grammatically incorrect, but readers sure will. Creating clean copy is essential if you want your readers to take you seriously.

4. Keyword Placement:

Your keyword or phrase should appear in the title. It should also appear within the first paragraph of your article, preferably within the first 90 characters. Now insert the key phrase throughout the rest of the article. Your key phrase or word should appear between 1-3 times per every 100 words. A good trick to learn when writing SEO articles is to highlight or bold the keywords or phrases. This helps you to keep track of how many times you use them, with just a glance.

That’s the basics of SEO writing. By using these tips, you should be well on your way to creating clean, search engine friendly content for your website.

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What Does SEO Mean? -The Beginners Guide To SEO Writing

July 27, 2008 – 4:57 pm

Optimizing your website is very important if you want to reach the top of the search engine rankings. Yet, the letters “SEO” still flummox a number of website owners. What is SEO, and how do you accomplish it?

SEO stands for ’search engine optimization.’ In simple terms, it means that you set your website up in a way that it’s easy for the search engines to rank and index your site. As you know, search engines, such as Google, Yahoo and MSN are used by the majority of people to locate the information they’re looking for on the Internet. For instance, if you were looking for information on fitness, you might type ‘how to lose weight fast,’ or ‘losing weight,’ into the search engine, and you’d be awarded with the sites that will best answer those questions.

The trick to SEO is having your site set up in such a way, that the search engines would show your site, when someone else typed in those search requirements. This means that your site should contain search phrases that other people will use in order to find your site.

Having your site optimized with keywords and phrases, should be the first step in catapulting your site to the top of the search engine rankings. Your text should not only be keyword friendly, but it should be easy to read, informative and entertaining. If your site content is burdened with far too many keywords, your text will be boring and practically useless to your site visitors. Remember, your site is one of billions, and it’s easy for a reader who is unhappy with your site presentation, to move onto another site. This is why it’s so very important that your site be interesting and informative enough to capture their attention.

If you feel uncomfortable writing web pages yourself, there are thousands of SEO specialists who will be glad to do it for you. In fact, if this is your first time building a site, it might be in your best interest to hire a professional SEO company.

There are a number of other ways to optimize your site. Link building, directory articles, META tags and HTML codes can all go a long way in making your site more visible to Internet browsers and search engines. Researching what other sites that are similar to your own can provide you with invaluable information, when it comes time to build your own site. See what other successful sites do, and use those techniques yourself.

It’s true that making your site visible to search engines can be quite a chore. However, the benefits of becoming one of the most highly ranked sites, can be immeasurable! Hundreds or thousands of site visitors, as opposed to just a few a day, can boost sales astronomically. If your site isn’t properly optimized using SEO techniques, your site will likely drop into obscurity.

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Using Blogs And New Content To Optimize Your Website

July 27, 2008 – 4:17 pm

• Blogs are a great way to keep your website current and attract new readers as well as keep the ones you already have. In a few minutes, you can write up an SEO friendly blog post, introduce new text to your website and keep your readers coming back for more. It’s important to remember to keep your blog posts relevant to your website or your site may be indexed by the search engines incorrectly, which wouldn’t be good for anyone.

• Images are a whole different type of SEO tool, that many people forget about. You can place keywords into your anchor text, making it easy for the search engines to see it, and sit back while the new traffic pours in. Many searchers do image searches, as opposed to text searches, so you have a chance to entice a whole new brand of reader to your site. By adding new images on a weekly or monthly basis, you can keep your website current and more attractive to both search engines and readers alike.

• Changing up your content or adding new content is a great way to raise the ranking of your site. It can also be time consuming and tedious. However, you can hire freelance writers or companies to update your web pages on a continual basis. It may cost you a few dollars, but in the long run, the new business provided by the higher search ranking will more than pay for it. You can also write the new content yourself, if you feel qualified and have enough time.

• Squidoo lenses and other blog-like sites can help further your goals. You can write up short articles, which are SEO friendly that point directly to your site. Readers can read your articles, and if they enjoy them, they may decide to see what else you have to say on the subject, and thus visit your website. More and more website owners are seeing the value of contributing to these new sites, and it may be a good idea for you to check them out to.

Optimizing your website can be a huge job. There are so many ways to do it, and on top of that, the search engines are getting smarter. Keyword stuffing, dead links, link farms and old content, are no longer enough to keep your site visible to searchers. If you want your website to become one of the most visible on the web, it’s important that you familiarize yourself with all of the SEO tools available and apply them to your website.

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The Difference Between Black Hat and White Hat SEO

July 5, 2008 – 7:22 pm

With companies and individuals scrambling to get their websites noticed by the major search engines at all costs, black hat SEO techniques are becoming more and more prevalent. Basically, black hat and white hat SEO techniques are very similar. However, the big difference between them is that white hat SEO is seen as a ‘good’ thing, which will help your site get noticed by the big search engines, such as Google, Yahoo and MSN. Black hat techniques are seen as a bad thing. Search engines see them as unethical, and if your site is found to be using black hat techniques, they will ban you from their search engine.

One black hat technique that is widely used by search engine optimization companies is keyword stuffing. This means that they fill your site with nearly unintelligible information, stuffed with keywords. You can also write a bunch of keywords, using white text, on a white background. This would make it almost impossible for the human eye to see, while still fooling the search engine spiders, which can see it.

Both of these techniques can get your site banned by the search engines. Both are highly unethical, and if readers are forced to read text that is obviously SEO’d to the point where it’s useless to them, you’re liable to never see them again on your site.

Spinning software has also added to the black hat repertoire. Companies can write just one article, spin it into multiple (hundreds) of articles and use them as directory articles. Most of the spun articles turn out very badly, and can hardly be read. Yet companies continue to use these articles as a means to link to their site.

The search engines see white hat SEO techniques as being beneficial to them. They want to create the best search results for their users, and a few well-placed keywords can go a long way to helping them do this. Articles or web pages, that have keywords seamlessly integrated with the text is a great way to get your site noticed. The trick is to have the keywords add to the text, rather than take away from it.

The same can be said about directory articles. By writing a wide variety of articles on your chosen subject, and submitting them to article directories, you may get the reputation of being a ‘professional’ in your field, which will in turn draw attention to your website.

The biggest thing to remember when talking about white hat vs black hat SEO techniques is that black hat SEO is designed to trick the search engines. The actual reader of the site rarely sees black hat SEO. White hat SEO, on the other hand, is seen by the reader as well as the search engine, and can be a great help to the search engines, when it comes time to index your site. Practicing black hat techniques can also get your site banned, while white hat won’t.

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